Imagine a world where you never have to make another tedious phone call to check business hours or pricing. Google is making that a reality. The tech giant is rolling out a game-changing AI-powered feature in the US that lets its Gemini AI act as your personal assistant, calling local businesses like pet groomers, dry cleaners, and mechanics on your behalf.
Here’s how it works: You spot a listing, tap an option like “have AI check pricing,” tell the AI your preferences (e.g., service date, how you want updates), and then the magic happens. The Duplex-backed Gemini AI takes over, making the call and clearly introducing itself as a bot. Soon after, you’ll receive a text or email with all the details, from pricing to scheduling. Business owners, don’t worry – you can opt out of these AI calls if you prefer.
This isn’t just about convenience; it’s a peek into a more hands-free digital future. For those subscribed to Google’s AI Pro and Ultra tiers, there are even more perks. These paid users get extra usage benefits for the AI calling feature, but that’s just the tip of the iceberg.
Google is also actively testing advanced AI capabilities within “AI Mode” in Google Labs for its Pro and Ultra subscribers. This includes a smarter Gemini 2.5 Pro, which boasts enhanced capabilities in deeper reasoning, mathematics, and even coding. And if you’ve ever wished for Google to go beyond a simple search, “Deep Search” is coming. This innovative feature chains together multiple searches and questions, constructing thorough, multi-step answers that would typically require extensive manual research.
These developments signal a clear shift in how we’ll interact with information and services online. Google is no longer just a search engine; it’s evolving into a proactive, intelligent agent designed to simplify our daily lives. As these features become more widespread and sophisticated, it’s thrilling (and a little bit wild) to consider how much more efficient and streamlined our digital interactions will become. If you’re a Google AI Pro or Ultra subscriber, now’s the time to head over to Google Labs and start experimenting with these cutting-edge tools!
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