In a bold move to redefine the future of online shopping, Google has unveiled Doppl, an experimental AI-powered mobile application designed to bring virtual try-ons into the next era of personalization. Available now for iOS and Android users in the United States, Doppl allows individuals to virtually model clothing items on their own bodies, offering a more immersive and customized experience than traditional model-based tools.
What Is Doppl and How Does It Work?
Doppl leverages advanced generative AI to simulate how outfits would look and move on a user’s unique body. Users simply upload a full-body photo of themselves and images of clothing they’d like to try on. The app then creates realistic images and animated videos showcasing the garment’s appearance, fit, and movement on their body — all within seconds.
Unlike previous virtual fitting tools that relied on generic models or avatars, Doppl introduces true personalization by reflecting each user’s actual body shape and posture, opening new doors for brands and consumers alike.
A New Frontier in AI-Powered Shopping
Google’s Doppl isn’t just another try-on app. It represents a significant step in AI-driven e-commerce innovation. As online shoppers continue to seek more confidence in their purchase decisions, Doppl aims to bridge the gap between digital browsing and the in-store fitting room experience.
This personalized approach helps tackle common pain points in online fashion retail, such as size uncertainty and return rates, while increasing engagement through visually compelling, shareable content.
Key Features of Doppl:
📸 Full-body AI try-ons tailored to the user’s real shape
🎥 Dynamic videos simulating fabric flow and movement
🛍️ User-controlled uploads of different outfits and clothing styles
🤳 Social sharing options to gather feedback or showcase styles
🌐 Currently U.S.-only, but hints at global potential
Early-Stage but High-Impact Potential
Though Doppl is currently in its experimental phase and limited to U.S. users, it aligns with Google’s broader initiative to explore AI in shopping experiences. Recent advancements — including AI-driven product recommendations and search enhancements — show Google’s growing interest in individualized, AI-powered commerce.
For early adopters, Doppl provides a glimpse into a near-future where trying on clothes virtually becomes as natural as browsing an Instagram reel.
Why This Matters for Retailers and Marketers
For brands and retailers, Doppl’s technology could mark a pivotal shift in how products are marketed, experienced, and purchased online. Integrating similar AI features could drive higher conversion rates, reduce return costs, and significantly enhance customer satisfaction.
It also opens up new opportunities for influencer marketing, where creators can showcase multiple outfit styles without ever having to physically wear the clothes — maximizing reach while minimizing logistics.
Final Thoughts: The Future of AI Fashion is Here
With Doppl, Google is not just experimenting — it’s laying the groundwork for a more personalized, interactive, and data-driven shopping future. Whether you’re a fashion brand, tech enthusiast, or online shopper, this app signals a major leap in how we engage with fashion through AI.
As the app evolves and potentially expands beyond U.S. borders, Doppl may very well become the blueprint for virtual style in the AI age.
Source: Quartz
